ABOUT US

Norse Roots was founded on the belief that snacking should be both delicious and nourishing. Inspired by the rich traditions of Norse and Viking culture, we set out to create a snack that embodies these values. Our journey began with the discovery of beef tallow’s unique properties and its historical significance in ancient diets. This led to the birth of our innovative Beef Tallow chips, a nod to age-old culinary wisdom.
Our dedication to quality is unwavering. Each chip is crafted with care, using only the finest ingredients. We source our beef tallow from trusted suppliers who share our commitment to sustainability and ethical practices. This ensures that every bite not only tastes great but also supports a better planet.

Norse Roots Mission and Vision

OUR MISSION
At Norse Roots, our mission is to revolutionize the snacking industry by introducing an authentic and flavorful alternative to conventional chips. We believe in the power of natural ingredients and are committed to providing snacks that are both satisfying and nourishing.
OUR VISION
Our vision is to become the leading provider of beef tallow-based snacks, promoting a lifestyle that embraces both taste and health. We aim to educate our consumers about the benefits of tallow, fostering a community that appreciates the value of high-quality, traditional ingredients. As we expand, our focus remains on sustainability, innovation, and the celebration of Norse heritage.
Beef tallow kettle chips packaging with 'Forged in Tallow and Flame' text on a dark background

Our Favorites

Norse Roots beef tallow potato chips complete voyage variety pack. Pack of six, 5-ounce bags in each flavor.
Complete Voyage — All 6 Flavors | Beef Tallow Chips, No Seed Oils - Norse Roots
Sale price: $37.99 Regular price:$49.99
Complete Voyage — All 6 Flavors | Beef Tallow Chips, No Seed Oils
Rating: 4.3 out of 5
Checking local availability
Save $12.00 SALE
Norse Roots beef tallow potato chips in a black bag with Odin's Original Sea Salt Flavor
Odin’s Original (6-Pack) - Norse Roots
Sale price: $37.99 Regular price:$49.99
Odin's Original — Sea Salt | Beef Tallow Chips (6-Pack)
Rating: 4.6 out of 5
Checking local availability
Save $12.00 SALE
Norse Roots beef tallow potato chips in a black bag with Viking Funeral cheddar & sour cream flavor
A 6 pack of Norse Roots beef tallow potato chips in a black bag with Viking Funeral cheddar & sour cream flavor
Sale price: $37.99 Regular price:$49.99
Viking Funeral | Beef Tallow Chips (6-Pack)
Rating: 4.4 out of 5
Checking local availability
Save $12.00 SALE
Norse Roots Viking Plunder sea salt beef tallow tortilla chips in a brown bag
A 6-pack of Norse Roots Viking Plunder sea salt beef tallow tortilla chips in a brown bag
Sale price: $37.99 Regular price:$49.99
Viking Plunder | Beef Tallow Tortilla Chips (6-Pack)
Rating: 4.3 out of 5
Checking local availability
Save $12.00 SALE
Norse Roots beef tallow potato chips in a black bag with Valhalla Feast rosemary steak flavor
A 6 pack of Norse Roots beef tallow potato chips in a black bag with Valhalla Feast rosemary steak flavor
Sale price: $37.99 Regular price:$49.99
Valhalla Feast | Beef Tallow Chips (6-Pack)
Rating: 4.1 out of 5
Checking local availability
Save $12.00 SALE
Norse Roots Odin's Original sea salt beef tallow chips in a black and blue bag.
A nutrition label for Norse Roots sea salt beef tallow chips that are 150 calories for a 1oz serving, listed on a bright blue highlight chart that reads "Snack without compromise | flavor-enhanced with beef tallow for a clean label snack and a thick-cut viking-grade crunch.
Price: $19.99
Odin’s Original | Beef Tallow Chips 5oz (2-Pack)
No reviews
Checking local availability

Crafted by Experts in Snack Manufacturing

Unlike many snack brands, Norse Roots produces its own beef tallow chips from start to finish, bringing years of manufacturing expertise and quality control to every batch. Our parent company, SnackCo of America, has made this possible and continues to grow.

Over 20 Million

Our facility produces over 20 million lbs of potato chips every year.

100,000

We manufacture at our 100,000-square-foot plant, doubling to 200,000 by 2027.

Over 30 Years

The Norse Roots family boasts over 30 years of manufacturing experience in chips and snacks.

We Know Snacks

We're no strangers to producing tallow potato chips, tortilla chips, straws, popcorn, and more.

See How Norse Roots Chips are Made